

Mass culture or individuality? Bright colors or black? What was your doll like as a child? What did you dress her in, did you dream of dressing like that too? Did you embody your dreams and vision in her, or didn’t you care? How did you dress as a child, as a teenager? And now? Do you follow your own style or do you follow fashion? Color, jewelry, bags, shoes… Opening the wardrobe to Narnia, exploring my taste, my clothes, images and the images of my daughter. Along with an unchanging love — dolls. Even they don’t follow the mass now. They have different builds, different wardrobes. The project will continue and change. Just like my wardrobe and my thoughts.
Color
At what point do we allow ourselves color in our clothes? what influences this? In childhood, color is dictated to us by gender: girls — pink, boys — blue. Now there is another trend — beige mother. A phenomenon of color in children’s clothing. This is marketing, and faith, and psychology, and science. There are so many contradictory studies about color in children’s clothing. At one time, I conducted an experiment and allowed my six-month-old daughter to choose clothes in a store. she was all pink. the son chose red. As long as stereotypes don’t affect you, you choose what you really like. I have always been for color. my teenage clothes were so colorful. However, during a period of heavy study load, and also at the moment when I was told about responsibility for my future and education, I began to choose gray. lasted me for a year. this period is still gray for me
Fashion
When does fashion begin to influence us? what becomes the impetus? I remember wanting colored leggings. I was 13. Did I really want them? I don’t think. Then I joined a new team at school and I think this desire to be, as everything was dictated by a defensive reaction. Children are influenced by cartoons. absolutely sure, because around the age of 5 my daughter started choosing T-shirts with her favorite characters. This is already some kind of internal fashion. within the “children” community
Security
Only towards women and girls have I heard the phrase: “dress more modestly, it’s safer.”
“What were you wearing?”—a phrase that reeks of misogyny, judgment, and tears. How often is this criterion considered when choosing clothes? I was attacked in winter, I was wearing a floor-length sheepskin coat. I think that information is enough to understand: this criterion is the most contrived of all.









3-8 years old
At this stage, our choices are influenced by our parents and the environment in which we grow up. There are so many factors here: financial, psychological, environment, favorite cartoon characters… something definitely stays with us forever. Some people still seek approval to this day. I think parents, mostly mothers, choose dolls for us during this period as well.
9-13 years old
Hi — peer pressure and fashion! That’s when we find our tribe and want to belong. Emos, goths, punks, princesses.
Copying emerges here as a way to find individuality. An interesting game of choice begins, of understanding yourself, your body and its changes.
Girls often start wearing baggy clothes — they find it difficult to accept the changes in their bodies, they still scare them.
14-18 years old
ChatGPT reports that fashion has a particularly strong influence during this period.
Well, I agree. At this age, there’s already a desire to show your uniqueness, affiliation with a subculture, and to be closer to influencers and stars. It’s a real race for changes in fashion. Something will stay with you forever. For me — wide-leg jeans. An enduring love.
After 18 years old
Both professional environment and personal preferences have an influence here. If a child experimented through imitation and self-discovery, an adult will continue down that path, layering new conditions onto their personal preferences. Some consciously follow fashion trends, others adhere to a strictly defined style, while others are driven by their own insecurities, which then dictate their choices.




Shoes
“Often, it’s not so easy for a single woman to go through life. That’s why we should choose special shoes — they help brighten up this difficult path for us.” Carey Bradshaw




shoes/bags
Shoes are incredibly important to me. I need my wardrobe to coordinate with them and with my bags. What influenced this? My generation grew up with the firm belief that your nail polish, shoes, and bag had to match. It received a lot of attention — from media, celebrities. Due to my personality, I coordinate these wardrobe items however *I* want. It’s become a tool for color play, for reflecting my individuality.


Favourite thing
I remember that the ultimate dream of a woman in the 90s was a fur coat. she had her husband’s penis measured. figuratively speaking. If you came to work in a fur coat and proudly said that my husband bought it for me, your man would go out into the street to applause and automatically become an example for all men. the phrase: “But I bought a fur coat for my wife” sounded in every kitchen. and Petrukha gave advice to men on how to achieve success and change positions in bed. and in general: “yes, she just got tired of her fur coat. I had to buy it” the fur coat was placed on a pedestal in this woman’s closet. and if you don’t forget to put mothballs in your pockets, then “your daughter will get it too.” and if you asked what a woman’s favorite clothes were, she would say with a blush on her cheeks that it was a fur coat. because he gave it to his beloved one, and the change in position brought back warm memories in the lower abdomen

Why am I using Barbie in this project? For me, she’s a genuine phenomenon in the world of girls’ toys. Once created as the ideal model of a woman, she began to change. She allowed herself professions that were considered “masculine, ” and then she allowed herself to have different bodies and builds. It’s as if she transformed from a doll into a living woman who allowed herself to evolve. She faced hate and outright rejection, but she persevered and grew.
Women are often seen as objects, dolls, functions, too. The objectification of women is still a problem today. Society forgets that a woman is a living organism. She ages, her body changes, she has her own interests and hobbies, and she has the right to that. She has the right to be alive.



Stereotype № 1
Society dictates rules for women’s clothing choices: wear a dress, pants aren’t feminine. But at the same time, a woman in a dress or skirt isn’t taken seriously. Beautiful or smart — that’s the most common stereotype.
Hedy Lamarr’s designs weren’t taken seriously precisely because she was a beautiful actress. However, thanks to her genius, we have wifi, bluetooth, and cellular communication. First, a woman is told she’s too interested in fashion, and then they discuss just as passionately how she should look and how it affects her intellectual abilities.

Projects

Guide for men

What if? (color inside)

Удэгейша

puberty

С меня хватит!

fire extinguisher



